Consumer Behavior Perspectives
2021 SGR 00318
The Research Group Consumer Behavior Perspectives (CONHATIVE), is an IQS research group that has been recognized as a consolidated research group, by AGAUR (Agència de Gestió d’Ajuts Universitaris i de Recerca, Generalitat de Catalunya) in 2021.
CONHATIVE’s research focuses on the analysis of consumer behavior in consumer contexts, such as services, e-commerce, adoption of new technologies, sport, cultural heritage, tourism, retailing and impact of corporate tax policies on consumers.
In this environment CONHATIVE provides the following consulting and RD services:
- Consumer behavior both in offline and digital environments
- Services and tourism marketing
- Purchasing behavior through ICTs
- Adoption of new technologies
- The effects of participation on social networks
- Fiscal aggressiveness and consumers