Consumer Behavior Perspectives
The Research Group Consumer Behavior Perspectives (CONHATIVE), is an IQS research group that has been recognized as an emergent research group (2017 SGR 00365) by AGAUR (Agència de Gestió d’Ajuts Universitaris i de Recerca, Generalitat de Catalunya) during the period 2017-2020.
CONHATIVE’s research focuses on the analysis of consumer behavior in consumer contexts, such as services, e-commerce, adoption of new technologies, sport, cultural heritage, tourism, retailing and impact of corporate tax policies on consumers.
In this environment CONHATIVE provides the following consulting and RD services:
- Consumer behavior both in offline and digital environments
- Services and tourism marketing
- Purchasing behavior through ICTs
- Adoption of new technologies
- The effects of participation on social networks
- Fiscal aggressiveness and consumers