School of Management
Consumer Behavior Perspectives
(CONHATIVE)
2021 SGR 00318
The Research Group Consumer Behavior Perspectives (CONHATIVE), is an IQS research group that has been recognized as a consolidated research group, by AGAUR (Agència de Gestió d’Ajuts Universitaris i de Recerca, Generalitat de Catalunya) in 2021.
CONHATIVE’s research focuses on the analysis of consumer behavior in consumer contexts, such as services, e-commerce, adoption of new technologies, sport, cultural heritage, tourism, retailing and impact of corporate tax policies on consumers.
In this environment CONHATIVE provides the following consulting and RD services:
- Consumer behavior both in offline and digital environments
- Services and tourism marketing
- Purchasing behavior through ICTs
- Adoption of new technologies
- The effects of participation on social networks
- Fiscal aggressiveness and consumers
COORDINATOR:
MEMBERS:
FACILITIES
Neuro & Digital Marketing Lab IQS
BUSINESS SOLUTION AREAS
LINKED NEWS
7 Questions for...
Dr Jorge Matute, Professor and Researcher at the IQS School of Management
07/07/2022
Interview with Dr Jorge Matute, Professor and Researcher at the IQS School of Management.
READ FULL NEW
7 Questions for...
Dr. Ramón Palau
13/06/2022
Dr. Ramón Palau, PHD and researcher with the IQS School of Management
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LATEST PROJECTS
ValueNFT (It´s worth millions and it´s not even real – understanding both, sustainable and risky Value Drivers behind NFTs from a Neurobiological perspective)
Responsible commercialization of blockchain technology and preventing potentially harmful consequences
Funding Agency:
Research Group Link:
Consumer Behavior Perspectives (CONHATIVE)
