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Jan-Hinrich Meyer, PhD

Assistant Professor
+34932672000

RESEARCH LINES

  • Healthcare Marketing
  • Social Marketing
  • E-commerce
  • Digital Marketing
  • Consumer behaviour
  • Econometrics

 

MEMBER OF:

CONHATIVE

Consumer Behavior Perspectives

School of Management

Consumer Behavior Perspectives

Its research focuses on the analysis of consumer behaviour: offline and digital environments, services and tourism marketing, and purchasing behavior through ICTs.