RESEARCH LINES
- Healthcare Marketing
- Social Marketing
- E-commerce
- Digital Marketing
- Consumer behaviour
- Econometrics
MEMBER OF:
School of Management
Consumer Behavior Perspectives
Its research focuses on the analysis of consumer behaviour: offline and digital environments, services and tourism marketing, and purchasing behavior through ICTs.
MANAGER:
Neuro & Digital Marketing Lab IQS
The laboratory is dedicated to objectively investigate consumer behaviour to develop products and services adapted to their needs. Through the complete iMOTIONS platform we can objectively measure emotional and cognitive responses of individuals to different types of stimuli.
LATEST PROJECTS
PoPMeD-SuSDeV (Population Medicine and Sustainable Development in Europe and China)
EU-China network working on a joint research program in health, development economics, and anthropology.
Funding Agency:
Research Group Link:
Sustainability, Economics and Ethics (SEE)
ValueNFT (It´s worth millions and it´s not even real – understanding both, sustainable and risky Value Drivers behind NFTs from a Neurobiological perspective)
Responsible commercialization of blockchain technology and preventing potentially harmful consequences
Funding Agency:
Research Group Link:
Consumer Behavior Perspectives (CONHATIVE)
