- Corporate Social Responsibility and Green Marketing
- Brand image
- Services Marketing
- Consumer behaviour
- Organisational behaviour
Neuro & Digital Marketing Lab IQS
The laboratory is dedicated to objectively investigate consumer behaviour to develop products and services adapted to their needs. Through the complete iMOTIONS platform we can objectively measure emotional and cognitive responses of individuals to different types of stimuli.
7 Questions for...
Dr Jorge Matute, Professor and Researcher at the IQS School of Management
Interview with Dr Jorge Matute, Professor and Researcher at the IQS School of Management.READ FULL NEW