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Jorge Matute Vallejo, PhD

Associate Professor
+34932672000

RESEARCH LINES

  • Corporate Social Responsibility and Green Marketing
  • Brand image
  • Services Marketing
  • E-marketing
  • Consumer behaviour
  • Organisational behaviour

 

MEMBER OF:

CONHATIVE

Consumer Behavior Perspectives

School of Management

Consumer Behavior Perspectives

Its research focuses on the analysis of consumer behaviour: offline and digital environments, services and tourism marketing, and purchasing behavior through ICTs.

LINKED NEWS

7 Questions for...

Dr Jorge Matute, Professor and Researcher at the IQS School of Management

07/07/2022
Interview with Dr Jorge Matute, Professor and Researcher at the IQS School of Management.
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