RESEARCH LINES
- Corporate Social Responsibility and Green Marketing
- Brand image
- Services Marketing
- E-marketing
- Consumer behaviour
- Organisational behaviour
MEMBER OF:
School of Management
Consumer Behavior Perspectives
Its research focuses on the analysis of consumer behaviour: offline and digital environments, services and tourism marketing, and purchasing behavior through ICTs.
MANAGER:
Neuro & Digital Marketing Lab IQS
The laboratory is dedicated to objectively investigate consumer behaviour to develop products and services adapted to their needs. Through the complete iMOTIONS platform we can objectively measure emotional and cognitive responses of individuals to different types of stimuli.
LINKED NEWS
7 Questions for...
Dr Jorge Matute, Professor and Researcher at the IQS School of Management
07/07/2022
Interview with Dr Jorge Matute, Professor and Researcher at the IQS School of Management.
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