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Mª Belén Derqui Zaragoza, PhD

Associate Professor
+34932672000

RESEARCH LINES

  • Sustainability, Marketing and Innovation, Food Waste

 

MEMBER OF:

CONHATIVE

Consumer Behavior Perspectives

School of Management

Consumer Behavior Perspectives

Its research focuses on the analysis of consumer behaviour: offline and digital environments, services and tourism marketing, and purchasing behavior through ICTs.